eq·uer·ry — keeper of the royal horses

Every horse.
Every professional.
Nothing missed.

A farrier and riding instructor replaced the clipboards, spreadsheets, and late-night texts by building a system that handles it all — then opened it up to the industry.

Built forFarriersDentistsBodyworkersCoachesVets
For Service Providers

Your evenings back.
Your week sorted.

You got into this job for the horses, not the admin. Equerry runs your schedule, texts your clients, tracks your stock, and handles your invoicing — while you do what you do best.

Your Week, Built Automatically

The system knows your clients, where they are, how long each job takes, and when each horse is due. It builds your week, groups properties by location to cut drive time, and sends the booking texts. You just review and go.

No More Texting at 9pm

Booking proposals, confirmations, reshuffles, running-late alerts — all handled automatically. Your clients reply to a text or use the app. Either way works. You never have to chase a booking again.

Bin the Clipboard

The system tracks what you use on every horse. It knows what you need to reorder, suggests the quantities, and gets you trade pricing with subsidised freight. One tap and the order is done.

Talk, Don't Type

Between appointments, just talk to your phone. Notes, observations, products and inventory you used — all transcribed and filed to the right horse automatically. Your hands are dirty. The phone understands.

88.5%
Bookings need zero intervention
3+ hrs
Admin saved per week
1 link
All your clients onboard themselves
For Horse Owners

Every horse.
Every professional. One record.

Your farrier, dentist, bodyworker, and vet — finally all in one place. See every visit, know what is coming up, and share records when your horse needs a new provider.

The Horse Passport

A complete care history for every horse you own. Every visit from every provider, your own notes and observations, health diary entries — all in one place. When your horse needs a vet referral, share a professional report with one tap.

Nothing Falls Through the Cracks

Every horse in the system gets contacted when due. Automatically. No exceptions. No more worrying about being forgotten, no more chasing your farrier for a date. The system handles it.

Your Observations Matter

Notice something between visits? Add a note, snap a photo, log a concern. Your provider sees it before they arrive and comes prepared. You are part of the care team, not just a bystander.

Horse Passport
Bella
Bay Mare · Thoroughbred · Willowbank Agistment
Next visit: Tuesday 24 June
Trim · Jake Smith (Farrier) · Confirmed
Recent History
12 MayVISIT
Trim
Minor abscess blowout on LF — all tidied up, packed with cotton and iodine. Sound on all four.
Jake Smith
8 MayOBSERVATION
Noticed a small cut on LH from a paddock injury. Cleaned and sprayed. Keeping an eye on it.
Sarah (owner)
28 AprVISIT
Dental Float
Minor hooks on upper 6s addressed. No sedation required. Next float in 10 months.
Dr Sarah Lee
31 MarVISIT
Full Set
Kerckhaert SX-8 Sz 1 all round. Good sole depth, no concerns.
Jake Smith

How it works

01

Send a link, not a spreadsheet

Share your unique link with clients. They enter their own details, horses, and property address. No more guessing addresses or misspelling horse names. 30 clients can onboard themselves while you shoe a horse.

02

The week builds itself

Equerry knows every horse, every cycle, every location. It groups clients by area, respects their schedules, and sends booking texts automatically. You review the plan each week and approve it.

03

Every visit builds the picture

Log your work by voice or one tap. The system tracks patterns, learns your timing, and builds a complete care history for every horse. Owners and providers all contribute. Everyone sees what matters to them.

E

Get early access

Equerry is launching soon in Western Australia. Built in Margaret River by a working farrier and coach, for equine professionals and horse owners everywhere.